In collaboration with our fantastic UK partner 'The Marketing Innovation Group', we have launched a GDPR Module for the VEMT Loyalty Marketing Cloud to address (potential) challenges that many of your clients have in dealing with this new European legislation. GDPR key requirements Single customer view The issue for most businesses is the inability to identify and consolidate the many…
By Jeroen Nas In the last weeks, big names made interesting statements: Elon Musk announced a company called 'Neuralink'. It is supposed to free us from the limited capacity interface our brains have with the outside world. Now human output is limited to speaking or writing, which delivers a limited amount of words/minute, while we are capable of thinking much…
Although it is clear that companies don't start loyalty programs without pursuing a goal, there are surprising little companies that express those goals in measurable KPI's or loyalty metrics, and that monitor those consistently. At first sight, that is remarkable: why would you invest in a serious program without checking what it delivers? When you go a bit deeper, you start…
Great news! CrowdReviews, the 'unbiased, community driven and transparent' buyers guide has rated VEMT nr 1 in the category of Customer Loyalty Software. This category includes an extensive 129 international products, all delivering support for customer loyalty programs. Of course, VEMT is quite proud to be listed nr. one, especially because the rating is based on client reviews, rather than…
For some, "doing experiments" sounds abstract (or even a bit weird), but when you're in Marketing (or any other behavioral science for that matter), you should know that doing experiments should be the basis for many of your decisions. Testing scenarios, hypothesis and/or strategies in a scientific way provides companies a data driven decision making process where 'guesswork' and gut…
One of the blogs we like to read most is Scott Brinkers's Chief Marketing Technology or Chief Martec. It's a neverending source of inspiring analysis about what's going on in Marketing Technology and Marketing itself. Today, we got inspired by something that Scott poste about a new research done by DataXu. They have created a quantitative study on the state of marketing technology…
Tonight June 9th, Jeroen Nas will be presenting an insider view on innovation at the Pezy Group in Amsterdam: "Connect the dots". It is a meeting with several speakers, a panel discussion and partcipants from the audience about how innovation actually works, which lessons can be learned from the recent past and how you can translate innovation practice from one…
Last night, broadcasted live from Amsterdam, the Netherlands, the interview with Jeroen Nas was a talk around Persuasion Marketing, Loyalty Marketing, technology, retail and some backgrounds on how VEMT arrived to where we are today. The Dutch journalists Erwin Blom (@erwblo) and Roeland Stekelenburg (@stekel) talked with Jeroen for about 30 minutes, touching these topics in a relaxed atmosphere in…
This is a response to an article by Arjan Haring in Medium (Experimentation is hard — really fucking hard) in which Arjan explains that Experimentation, rather than using many behavioral science theories, is his way forward. The reasons are that too many people have treated the various explanations, or maybe even: the discovery - of people's biases as a silver bullet to create…
An impressive report (71 pages) was issued by SalesForce this week about the 'State of Marketing'. It's well worth a read, but for those of you who don't have that time, we'd like to summarize the most important findings. It basically comes down that Marketing today is all about customer engagement and experience. The 2016 State of Marketing report is based on the…
Last week, just like Altimeter did, Accenture published their report about new technology trends for 2016. As always, it's well worth a read for any marketer, even if it would be just to check if last years plans don't require an update. Predictable disruption This year, I found a phrase that I really like: "predictable disruption". Accenture uses it to…
by Jeroen Nas, December 2015 Wearable technology is growing fast and provides great opportunities for Persuasion Marketing. How close can you get to your customers? And do your customers like that? And who might be in between? What should you take into account? In a world that hypes about personalized marketing, one development might still be a little…
The Economist asked Western European CMO's: How can Marketing build loyalty and advocacy? The answer is not truly surprising, but still something that not all CMO's are working on actively at the moment. Or not enough. Maybe that is because it is so obvious, which makes it easy to overlook the importance of it. The Marketing Department can build loyalty…
Update December 2015: Facebook just announced a social video service as well. We expect an acceleration in the Marketing Use of these types of tools in the coming 6 months. --- Did you already experience social streaming? For those who didn't try the 2 newest 'social streaming apps' yet, you should definitely give it a try. It is a high impact…
We just saw this overview popping up in our mails and we could not resist to make a screenshot. VEMT's CEO scores well in the midst of some interesting names. After reading this score, we're very convinced that Owler is a great Sector Analyst Consultancy and we recommend following them! ;-)