VEMT Demo Page

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Overview VEMT Smarter Marketing Cloud

Call us at +31 20 7173242 VEMT, the Loyalty Marketing Cloud
Technology Trend: Customer Experience
Why wait?
Don't
Why act?

Manage customer behavior all along the omni-channel customer journey consistently. Live up to customer expectations. Increase turnover.

Role of VEMT

The VEMT Persuasion Planner allows organizations to manage Customer Experiences in a very flexible way.

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Technology Trend: Content Marketing
Why wait?
Don't
Why act?

Create access to your customers; don’t only rely on paid channels to avoid high costs, segment mismatches and strategic lockouts. Content Marketing is facilitator of an important channel.

Role of VEMT

The VEMT CRM/DMP platform delivers the data that fuels the content marketing strategy. Through the MAP and the Campaign module, the content can be offered to micro-segments directly to the customer, measuring exposure and conversion in large detail.

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Technology Trend: Digital infrastructure (DMP, CRM)
Why wait?
Don't
Why act?

Integrating silo’s requires an integrated data CRM infrastructure that delivers the ability to collect customer data, act on it and fuel all other tools with the right impulses.

Role of VEMT

VEMT’s integrated CRM/DMP offers a complete digital infrastructure to assemble, process and enrich data so it can be used by all other elements in your Marchitecture.

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Technology Trend: Social Media Advertising
Why wait?
Don't.
Why act?

You should know what it can bring you and do some experiements. But to avoid unnecessary costs, avoid paid social media (just as with SEA) as much as possible. It’s more cost effective to create social communities, do social customer care and create other autonomous access channels to customers. Besides that, fueling the potential competition from the big giants might not be the smartest long term idea.

Role of VEMT

A loyalty program is another form of creating autonomous access to customers with a very high ROI. VEMT’s marketing cloud facilitates the creation of both loyalty programs and social communities.

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Technology Trend: Internet of Things
Why wait?
Standards have not yet matured
Why act?

The IoT creates amazing opportunities to extend your management of the Customer Journey / Experience with beacons, tags and other sensors in store, on pack or connected to your product. It explodes the options you have to measure, reward and influence your customers. Moreover, your previous investments in a digital infrastructure will start paying off even more due to the new data streams and the analytics you can generate with the Internet of Things.

Role of VEMT

VEMT’s Persuasion Planner is designed with the IoT in mind. The limitless opportunities to measure in store events, mobile events, create (predicted) actions and save detailed personal data are the biggest added value of the VEMT Marketing Cloud in the next 5 years.

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Technology Trend: Wearables
Why wait?
Current use cases primarily focus on health and fitness.
Why act?

Wearables can be a third autonomous access channel to customers if the right position is created so branded content and services can reach the user.

Role of VEMT

The right data for your personalized content strategy delivered in wearables comes from the VEMT CRM/DMP and the most effective applied strategies are managed by the Persuasion Planner which also manages the wearables channel.

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Technology Trend: Predictive Analytics and Machine Learning
Why wait?
Still in early development.
Why act?

The combination of customer data and these techniques creates sustainable USP’s. Being a follower in this area might turn out to be a mistake too late to correct later.

Role of VEMT

In the Loyalty Optimization Module, VEMT uses these technologies to improve the impact of your program. You can make use of these technologies without having to build the expertise in house.

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Technology Trend: Personalized Pricing
Why wait?
Barriers in acceptance among public.
Why act?

Optimizing demand by offering better price points for specific segments brings extra turnover and helps turn discount customer into full price customers.

Role of VEMT

The Persuasion Planner and the Loyalty Optimization Module offer options to experiment and optimize pricing for micro-segments.

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