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VEMT - The Experience & Loyalty Cloud
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Hospitality Marketing Automation at VEMT

Our newest features: Marketing Automations for The Hospitality sector

On time for the holidays, VEMT launched a series of hospitality marketing automations. They are meant to save time and increase marketing impact for companies in the hospitality and travel sector. Just what they need right now. Using VEMT Automation Flows, hospitality marketers simplify their lives and automate interactions with customers by delivering them highly personalized, automated and perfectly timed…

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Loyalty affects consumption of the very brands people are investing in

(image created by AI) An interesting study by the New Columbia Business School finds that owning stock of popular brands can increase day-to-day spending to those brands. Contrary to what investment managers advise their customers: "don't get emotional about your portfolio", people actually seem to do. The researchers prove a direct and reasonably strong relationship between investments and consumption. The…

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Marketer: do you experience elastic or inelastic demand?

The pandemic is still there. But growing vaccination rates cause consumers to return to pre-pandemic behavior… or aren’t they? This is a crucial question for marketers like you: are your customers picking up old patterns again (including purchasing your products or services), or won’t they? And what are you going to do about it? Elastic or inelastic demand Part of…

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Risks of Social Media Strategies

Does facebook own your customers too?

Managing risks of Social Media-strategies Social Media offer effective access to high interest (potential) customers. Brands and stores have however learned that the days are over in which you could grow that audience organically. Great content helps to collect followers, but it’s not sufficient anymore. Sometimes, a post reaches less than 5% of your own followers if it is not…

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Maldives Border Miles

Maldives is the world’s first country to offer a traveler loyalty program

Now there is an impressive extension to 'regular' traveler loyalty programs as issued by airlines, hotels and travel organizations: The Maldives are the first country in the world to launch its own hospitality loyalty program. It's called the 'Maldives Border Miles' program and it will have 3 tiers: Aida (Bronze), Antara (Silver) and Abaarana (Gold), all names coming from Divehi,…

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Emerging digital trends VEMT - Deloitte

Deloitte mentions “Innovative Rewards” as one of the six emerging digital trends in post-Covid 2020

In a new report, Deloitte Digital mentions that 'Innovative Rewards' are one of the "6 emerging digital trends in the post-Covid world". They mention that: 'stimulating social behavior to provide tangible and relevant offers to your customers by developing deep and rich consumer insights to truly understand the desired customer value exchange'. Unfortunately, they don't explain (yet) what this is…

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Aaker’s Five Dimensions of Brand Personality

Brand Personality: does it increase Brand Loyalty?

Brand Personality: there's no Marketing Conference without a guru talking about what you can do to develop the most impressive Brand Personality for your company. But does Brand Personality really deliver a higher customer loyalty? Does it deliver more revenue? While both academic marketing literature and many popularized marketing books describe a whole range of benefits of creating a strong…

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Nudging behavior can be done in an ethical way

For those who worried about ethics and influencing behavior, there's good news. Although it might be counter intuitive, being transparent by telling people that you want to influence their behavior does not impact the results. This interesting findings result from research by 5 scientists who have published their results in the Journal of Economic Psychology (for those who are interested…

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Rewards Points day: 10/10

It just came to our attention that a growing group of companies in the US starts to 'celebrate' Rewards Points Day. South-West Airlines being one of them, this group of companies wants to increase consumers (well... members) that they have unused points in their loyalty account that represent actual value, and they'd better use that value before it expires. A…

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Uri Gneezy Amsterdam 2016

Meeting up with behavioral economist Uri Gneezy in Amsterdam

He is mentioned as one of the most influential economists of this time: Uri Gneezy. Today he was in Amsterdam and Arjan Haring from The Control Group had seduced him to share his knowledge with a curious audience of behavioral scientists, CRM and E-commerce managers, finance professionals and at least one Personal Trainer (more about that later). Gneezy has an important…

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Doing experiments with Sinan Aral

For some, "doing experiments" sounds abstract (or even a bit weird), but when you're in Marketing (or any other behavioral science for that matter), you should know that doing experiments should be the basis for many of your decisions. Testing scenarios, hypothesis and/or strategies in a scientific way provides companies a data driven decision making process where 'guesswork' and gut…

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Top Names Interview with Jeroen Nas (CEO VEMT)

Last night, broadcasted live from Amsterdam, the Netherlands, the interview with Jeroen Nas was a talk around Persuasion Marketing, Loyalty Marketing, technology, retail and some backgrounds on how VEMT arrived to where we are today. The Dutch journalists Erwin Blom (@erwblo) and Roeland Stekelenburg (@stekel) talked with Jeroen for about 30 minutes, touching these topics in a relaxed atmosphere in…

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Behavioral science progress: divide or integrate?

This is a response to an article by Arjan Haring in Medium (Experimentation is hard — really fucking hard) in which Arjan explains that Experimentation, rather than using many behavioral science theories, is his way forward. The reasons are that too many people have treated the various explanations, or maybe even: the discovery - of people's biases as a silver bullet to create…

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Tomorrow streaming live: Interview in Top Names with Jeroen Nas

Tomorrow night at 21:00 CET, the Dutch Interview Show "Top Names", part of the digital platform "Fast Moving Targets" will be featuring VEMT CEO Jeroen Nas. Journalists Erwin Blom and Roeland Stekelenburg (Stekel) will talk freely about media, technology, trends and persuasion marketing. Due to the live interaction options with the audience, it would be great if you would watch…

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