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Marketers Using Wearable Technology: Getting Close To The Heart

Marketers using Wearable Technology: Getting close to the heart

  by Jeroen Nas, December 2015 Wearable technology is growing fast and provides great opportunities for Persuasion Marketing. How close can you get to your customers? And do your customers like that? And who might be in between?   What should you take into account? In a world that hypes about personalized marketing, one development might still be a little…

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