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Rewards Points Day: 10/10

Rewards Points day: 10/10

It just came to our attention that a growing group of companies in the US starts to 'celebrate' Rewards Points Day. South-West Airlines being one of them, this group of companies wants to increase consumers (well... members) that they have unused points in their loyalty account that represent actual value, and they'd better use that value before it expires. A…

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MS Mode Launches Next Version Of Customer Loyalty Program

MS Mode launches next version of Customer Loyalty Program

MS Mode is famous for continuously improving on their Customer Loyalty Program. After version 1 was replaced with a much more extensive version 2 in early 2016, already now, making use of technology improvements, better insights and a new organizational context, version 3 was launched. The MS Mode Management acknowledges the commercial and business value of customer data so, in the…

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Can We Listen To Your Thoughts In A Few Years?

Can we listen to your thoughts in a few years?

By Jeroen Nas In the last weeks, big names made interesting statements: Elon Musk announced a company called 'Neuralink'. It is supposed to free us from the limited capacity interface our brains have with the outside world. Now human output is limited to speaking or writing, which delivers a limited amount of words/minute, while we are capable of thinking much…

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What Are The Best Loyalty Metrics To Use?

What are the best Loyalty Metrics to use?

Although it is clear that companies don't start loyalty programs without pursuing a goal, there are surprising little companies that express those goals in measurable KPI's or loyalty metrics, and that monitor those consistently. At first sight, that is remarkable: why would you invest in a serious program without checking what it delivers? When you go a bit deeper, you start…

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Doing Experiments With Sinan Aral

Doing experiments with Sinan Aral

For some, "doing experiments" sounds abstract (or even a bit weird), but when you're in Marketing (or any other behavioral science for that matter), you should know that doing experiments should be the basis for many of your decisions. Testing scenarios, hypothesis and/or strategies in a scientific way provides companies a data driven decision making process where 'guesswork' and gut…

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Marketing Now Fully Embraces Technology

Marketing now fully embraces technology

One of the blogs we like to read most is Scott Brinkers's Chief Marketing Technology or Chief Martec. It's a neverending source of inspiring analysis about what's going on in Marketing Technology and Marketing itself. Today, we got inspired by something that Scott poste about a new research done by DataXu. They have created a quantitative study on the state of marketing technology…

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Smart Hacks: Create Content For Loyalty Marketing

Smart Hacks: Create Content for Loyalty Marketing

Loyalty Marketing is about rewarding behavior to influence behavior. Contrary to what most people – and that includes marketers – think, rewards do not (should not) only be points or discounts. Rewards often can be status (and most often is called gamification in that case), privileges or service. These three overlap. Providing content is an important part of that, because…

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State Of Marketing 2016

State of Marketing 2016

An impressive report (71 pages) was issued by SalesForce this week about the 'State of Marketing'. It's well worth a read, but for those of you who don't have that time, we'd like to summarize the most important findings. It basically comes down that Marketing today is all about customer engagement and experience. The 2016 State of Marketing report is based on the…

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By Reversing Their Loyalty Program, Starbucks Is Creating New Segments

By reversing their loyalty program, Starbucks is creating new segments

At which customers is your loyalty program focused at? The loyal ones? Hmm, think again. There’s more to it than that. Even though you should put big efforts in keeping those loyal customers and use their advocacy power to generate new customers, in terms of turnover growth this group is already at its max. It’s the customers that show potential…

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The 2016 Marketing Technology Landscape Has Arrived (and VEMT Is Included)

The 2016 Marketing Technology Landscape has arrived (and VEMT is included)

It took longer than expected this year: the publication of the new Marketing Technology Landscape. When you look at the complete picture (find it here in PDF), you understand why that is so: the Marketing Technology Landscape has grown immensely and counts now 3874 marketing technology companies on one slide, which is a 87% growth compared to last year. The sector…

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Overview 2015 And Outlook 2016

Overview 2015 and outlook 2016

2015 has been a great year for VEMT. We have been growing in turnover, team size and customer base. Now, we have members in our database spread over 10 countries and Terabytes of data about their buying behavior, preferences and (business) relationships. Data (and with that: data science) starts to be our core competence; no longer just in theory, but…

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VEMT Webinar Series: Persuasion Marketing (Video)

VEMT Webinar Series: Persuasion Marketing (Video)

Together with partner Luminis, VEMT organized a well visited webinar about Persuasion Marketing. The audience - mainly CRM marketers and CMO's from retail and travel organizations, participated in the webinar with questions and discussions.   The webinar has been recorded and is available for you under here. The link will play the YouTube video directly in this page.   https://www.youtube.com/watch?v=PoMHvpSbj9w

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VEMT Is (again) Part Of The Marketing Technology Landscape

VEMT is (again) part of the Marketing Technology Landscape

VEMT is proud that we are -again, and as one of the few European vendors- included in the 2015 Marketing technology Landscape, showing 1876 Marketing Technology companies. Each year, the great Scott Brinker undertakes the massive achievement of putting this great infographic together through a ton of research and comparison. We feel it as an acknowledgement that we keep on…

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