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By the time 'churn' shows up on your dashboard, your customer made their decision weeks ago. This is the core problem with how many non‑subscription brands still measure retention. We stare at quarterly churn, repeat rate, or active customer counts and call that a retention view. It is a rear‑view mirror. If you work in retail, hospitality, FMCG, you do…
The new shopping integrations between platforms like OpenAI and Shopify are super-exciting. They reduce friction like we have never seen before. Customers can discover products, ask questions, and complete purchases without leaving the conversation. It's cool, from the consumer perspective. I have started using it on a daily basis. It's good. For many brands, it will feel like a new…
You worked hard to win that customer's first purchase. But what happens next? Keeping a customer: strategies for the next purchase. The gap between the first and second visit and purchase is where most loyalty programs and retention tactics fail. And you keep spending budgets on ads. Marketing teams invest heavily in acquisition. Media budgets increase. Targeting becomes more sophisticated…
A new concept is emerging: vibe marketing. Coined in tech, vibe marketing now describes a hands-on-yet-automated approach to managing customer engagement. In loyalty marketing, it means using intelligent tools to create highly personalized, data-driven programs—without getting lost in technical complexity. Rather than replace marketers, vibe marketing frees them to focus on strategy and creativity. For those looking to scale loyalty efforts with precision and agility, VEMT provides the structure and automation needed to bring the right “vibe” to every customer interaction.
A new concept is emerging: vibe marketing. Coined in tech, vibe marketing now describes a hands-on-yet-automated approach to managing customer engagement. In loyalty marketing, it means using intelligent tools to create highly personalized, data-driven programs—without getting lost in technical complexity. Rather than replace marketers, vibe marketing frees them to focus on strategy and creativity. For those looking to scale loyalty efforts with precision and agility, VEMT provides the structure and automation needed to bring the right “vibe” to every customer interaction.
For brands, AI is transforming (brand) marketing beyond efficiency. Right now, the phase of strategic shifts in customer interactions, brand differentiation, and loyalty development has started. For brand marketers, there is a pivotal opportunity to gain competitive advantages by deepening customer relationships, anticipating market trends, and personalizing the consumer experience at scale. AI, Efficiency, and Strategic Growth Efficiency is just…
According to the latest data from CBS, the Dutch hospitality sector currently exhibits the lowest rate of AI adoption in the country. This comes at a time when these businesses face significant challenges—from persistent labor shortages to rising material costs—that make day-to-day operations increasingly complex. The facts are clear: the sector can perform better. Here, we outline five concrete ways…
Loyalty has always been the secret ingredient to success for the hospitality industry. Regular guests don’t just boost revenue—if they become loyal visitors, they become ambassadors, spreading the word and bringing others through your doors. Really. But in 2025, your loyalty program needs to go beyond just punch cards and 'they-do-it-so-we-do-it'-discounts. Today’s guests expect personalized, value-driven, and seamless interactions that…
In the current digital marketing landscape, brands are heavily investing in impression channels such as TikTok, Pinterest, Facebook, and YouTube. While these platforms are excellent for increasing brand awareness, there's a growing concern that companies are overlooking a more profitable avenue: customer retention. By shifting focus to retention channels like loyalty programs, brands can achieve a higher overall Return on…
In our increasingly competitive (local) retail environment, offering great products isn't enough to drive consistent foot traffic to your store. Unfortunately. With 91% of consumers relying on search engines to find local information and online shopping being quite convenient, local businesses need to focus on more than just their storefront. To truly stand out, local retailers must cultivate a strong…
Always nice: VEMT CEO Jeroen Nas has been awarded to be the most influential CEO in the Amsterdam Marketing Technology-segment of 2023. As we know running and building out VEMT to be a team effort, we celebrate this one together! Cheers!
In the ever-evolving world of Software-as-a-Service (SaaS), the concept of multitenancy has emerged as a game-changer. Among the leading SaaS platforms, the VEMT Experience & Loyalty Cloud demonstrates how multitenancy can unlock tremendous value for larger organizations with several brands or various country organizations, franchise formulas and the hospitality industry. By bringing data isolation while keeping a very low cost…
How do you set up a loyalty program specifically for a franchise formula? We'd like to share some of our experiences that we have accumulated over the years with loyalty managers or marketers that are confronted with that task, or who are in the process of orienting on how to start with the realization of that objective. Connect with us…
Loyalty programs are powerful tools for driving customer loyalty and enhancing brand value. While they are beneficial for both franchise formulas and regular retail chains, franchise formulas can particularly leverage loyalty programs to their advantage. We'll explore the unique benefits franchise formulas derive from loyalty programs, ranging from increased customer retention and improved brand experience to increased brand advocacy, franchisee…
To set up and maintain a loyalty programs can be challenging for franchise formulas. They have long been recognized as powerful tools for building customer loyalty and driving business growth, but for franchise formulas, implementing and managing loyalty programs can present unique challenges. In this article, we'll delve into the specific challenges that franchise loyalty programs face, shedding light on…