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VEMT offers a free mini-Course: Customer Relationships in Times of Crisis

Marketers are confronted with amazing challenges during the growing Covid-19 or Corona Crisis. Recent developments in Europe and the US, following those in Asia, indicate that a global economic crisis is a real risk. Learning lessons from previous crises in how Customer Relationships can make or break a company, VEMT has created this mini-course for marketers. To support all marketers…

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Aaker’s Five Dimensions Of Brand Personality

Brand Personality: does it increase Brand Loyalty?

Brand Personality: there's no Marketing Conference without a guru talking about what you can do to develop the most impressive Brand Personality for your company. But does Brand Personality really deliver a higher customer loyalty? Does it deliver more revenue? While both academic marketing literature and many popularized marketing books describe a whole range of benefits of creating a strong…

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VEMT introduces the most actionable Audience Builder

With the VEMT Audience Builder, companies can create advanced segments to target, personalize and persuade customers. It uniquely offers selections based on relationships and allows marketers to directly execute more actions than any other Audience Builder in the market today. The Audience Builder is the newest addition to the most feature-rich Customer Experience Management platform: the VEMT CX & Loyalty…

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Deloitte’s Retail Outlook 2019: focus on Loyalty Strategy

"Investing in growth" That's how Deloitte presents their advice for retailers in 2019. While the market is at an inflection point of a switch between good years and maybe not-so-good years ahead, retailers that want to make a difference should focus on investing in their customers, with 'loyalty' as the main strategy to go for. We like the practical, yet…

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Nudging behavior can be done in an ethical way

For those who worried about ethics and influencing behavior, there's good news. Although it might be counter intuitive, being transparent by telling people that you want to influence their behavior does not impact the results. This interesting findings result from research by 5 scientists who have published their results in the Journal of Economic Psychology (for those who are interested…

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Changes in the Marketing Department in 2019

Early 2016, we wrote an article about 'Changes in the Marketing department', which we see happening daily at our (potential) clients. It's time to update that article, because even more things are happening in today's Marketing Departments. Customer Experience (CX) is the new marketing battlefront. This is a quote from Gartner. We think it's by far the most important development for…

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Rewards Points day: 10/10

It just came to our attention that a growing group of companies in the US starts to 'celebrate' Rewards Points Day. South-West Airlines being one of them, this group of companies wants to increase consumers (well... members) that they have unused points in their loyalty account that represent actual value, and they'd better use that value before it expires. A…

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Almost ready to step in the new office

In April, we moved to a new building, but now we are happy to move into an office custom created for us; just one floor down above the main entrance. The last bits are almost completed: all we need to finish are connectivity (very important!) and well, move our furniture and team in, and then we're ready to operate from…

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VEMT Amsterdam Office will move

VEMT is growing, and so is our need for office space. Therefore, we are happily looking forward to our new office space in Amsterdam in the area of Buitenveldert, just a few blocks away from the high rise buildings of the Amsterdam Zuid As. Easily connected by highway, metro and bus, our new office will serve as a new and…

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Uniqueness An Simplicity

Simply unique: how special will your loyalty program be?

"We want something unique! We like new features. We need to differentiate." Clients ask us to support them to be successful in influencing customer behavior. Of course, programs that successfully influence behavior and that represent a specific 'unique' brand, product or service will need to be unique too. Right? Wait a minute… is that actually true? We took a few…

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VEMT launches GDPR Module

In collaboration with our fantastic UK partner 'The Marketing Innovation Group', we have launched a GDPR Module for the VEMT Loyalty Marketing Cloud to address (potential) challenges that many of your clients have in dealing with this new European legislation. GDPR key requirements Single customer view The issue for most businesses is the inability to identify and consolidate the many…

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