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Loyalty affects consumption of the very brands people are investing in

(image created by AI) An interesting study by the New Columbia Business School finds that owning stock of popular brands can increase day-to-day spending to those brands. Contrary to what investment managers advise their customers: "don't get emotional about your portfolio", people actually seem to do. The researchers prove a direct and reasonably strong relationship between investments and consumption. The…

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advertising at audiences from the VEMT AudienceBuilder

More impact from your data: send directly into Meta Business Center

VEMT successfully introduced a new feature: VEMT's AudienceBuilder lets you query your customer data directly and send your ustomer data directly into leading ad networks. We're starting with Meta (facebook, Instagram, Whatsapp, etc) and will soon expand to other ad networks. You don't have to duplicate customer data to make it actionable; we'll connect you directly with all places where…

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Marketer: do you experience elastic or inelastic demand?

The pandemic is still there. But growing vaccination rates cause consumers to return to pre-pandemic behavior… or aren’t they? This is a crucial question for marketers like you: are your customers picking up old patterns again (including purchasing your products or services), or won’t they? And what are you going to do about it? Elastic or inelastic demand Part of…

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