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Call us at +31 20 7173242 VEMT The Experience & Loyalty Cloud

Coalition Marketing

We facilitate Coalition Marketing programs in which organizations share customer pools by accepting each other’s value at the point of sales. This creates a strong marketing tool and activates your marketing budget. Examples are joint promotion or loyalty programs, local community retail loyalty programs, franchise programs and temporary joint value exchange.


For these programs to run successfully, VX42 is capable running skinable user interfaces and an extensive clearing and settlement system, administering and settling value flows between merchants/participants in the coalition. Reporting on HQ- or regional level, as well as interactive push and pull reporting to participating stores/shops on loyalty performance, financial performance and marketing impact is a standard VX42 feature for these programs.

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