(image created by AI) An interesting study by the New Columbia Business School finds that…
In a new report, Deloitte Digital mentions that ‘Innovative Rewards’ are one of the “6 emerging digital trends in the post-Covid world”. They mention that:
‘stimulating social behavior to provide tangible and relevant offers to your customers by developing deep and rich consumer insights to truly understand the desired customer value exchange’.
Unfortunately, they don’t explain (yet) what this is based on, so we subscribed to the later to be published ‘deep dive’ and will report about it here to you.
In the mean time, if you don’t want to wait for reports about this, and you would like to implement this new trend – which we have been doing since 2004 – then connect with us. We do deliver programs that:
- stimulate desired social behavior
- provide tangible and relevant offers
- develop deep and rich consumer insights (we actually would rather focus on ‘relationships’… we think just ‘insights’ sounds too distant)
- provide many different types of customer value exchange. We do (loyalty) rewards, coupons, bonuses, status, games, etc.