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Sustainability and Persuasion Marketing; an interesting combination (Video)

VEMT CEO Jeroen Nas speaks at the event “Towards Restorative Value Chains” in ‘De Groene Bocht’ in Amsterdam at December 10th, 2013 about opportunities for new ways to tap into consumer markets. In his presentation, Jeroen made the connection between sustainable brands and Persuasion Marketing opportunities, and how this can be applied in practice.
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