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Loyalty Metrics

Loyalty Program Metrics: Enrollment Score

Program Metrics: How to Measure Program Impact? In each program (either Loyalty and/or CX Program), you'd want to score what your program performance is. Ideally, you relate performance to your goals and how well you achieve those. There are also some generic KPI's for program's that can inspire you to monitor and optimize performance. In a short series of articles,…

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CXM Key Principles VEMT

7 Key Principles in Customer Experience Management Marketing

The priority of Customer Experience Management (CXM) is fast growing and marketers are learning quickly on how to deal with this perspective. To support this learning process, VEMT summarizes our field-practices and formulates 7 key principles that marketers should use to apply, learn about and teach others about Customer Experience Management. CXM is a culture, not a project It should…

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Huge Growth Loyalty Due To Pandemic Economy

Huge growth in loyalty in the 2020 pandemic economy

The pandemic economy has led to a strongly increased awareness and a strong reactivation of loyalty and retention programs by marketers globally. We see that 2 trends reinforced each other, leading to a significant higher demand of loyalty and customer experience management expertise and tools. Trend 1: Renewed priority of current customers A renewed consideration of the importance of existing…

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Why Do Brands Need Loyalty Programs?

Why Every Brand Needs a Customer Loyalty Program

TL;DR Brands need customer loyalty programs because they need to manage the - increasingly important - customer experience, grow differentiators in times of fast changing brand preferences and collect and use data to be able to deliver personal relevant experiences. The best method by far to collect that data is a customer loyalty program. Marketers can actually manage Customer Experience…

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VEMT offers a free mini-Course: Customer Relationships in Times of Crisis

Marketers are confronted with amazing challenges during the growing Covid-19 or Corona Crisis. Recent developments in Europe and the US, following those in Asia, indicate that a global economic crisis is a real risk. Learning lessons from previous crises in how Customer Relationships can make or break a company, VEMT has created this mini-course for marketers. To support all marketers…

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VEMT introduces the most actionable Audience Builder

With the VEMT Audience Builder, companies can create advanced segments to target, personalize and persuade customers. It uniquely offers selections based on relationships and allows marketers to directly execute more actions than any other Audience Builder in the market today. The Audience Builder is the newest addition to the most feature-rich Customer Experience Management platform: the VEMT CX & Loyalty…

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Changes in the Marketing Department in 2019

Early 2016, we wrote an article about 'Changes in the Marketing department', which we see happening daily at our (potential) clients. It's time to update that article, because even more things are happening in today's Marketing Departments. Customer Experience (CX) is the new marketing battlefront. This is a quote from Gartner. We think it's by far the most important development for…

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Almost ready to step in the new office

In April, we moved to a new building, but now we are happy to move into an office custom created for us; just one floor down above the main entrance. The last bits are almost completed: all we need to finish are connectivity (very important!) and well, move our furniture and team in, and then we're ready to operate from…

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Uniqueness An Simplicity

Simply unique: how special will your loyalty program be?

"We want something unique! We like new features. We need to differentiate." Clients ask us to support them to be successful in influencing customer behavior. Of course, programs that successfully influence behavior and that represent a specific 'unique' brand, product or service will need to be unique too. Right? Wait a minute… is that actually true? We took a few…

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MS Mode launches next version of Customer Loyalty Program

MS Mode is famous for continuously improving on their Customer Loyalty Program. After version 1 was replaced with a much more extensive version 2 in early 2016, already now, making use of technology improvements, better insights and a new organizational context, version 3 was launched. The MS Mode Management acknowledges the commercial and business value of customer data so, in the…

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Does good beer create better loyalty?

The craft of making good beer requires dedication, knowledge, skills, precision and hygiene. No wonder that the VEMT development team felt like that was a good task for them, so we teamed up with the wonderful people of The TeamBrouwerij in Amsterdam to make that happen. In the heart of Amsterdam's red light district in Mata Hari, the team learned…

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What is missing in the new Gartner Buy/Own/Advocate Customer Experience Journey?

This month, Gartner published a new Customer Journey Model which they baptized - very practically - the "Buy/Own/Advocate Customer Experience Journey". As soon as you see the graphic representation of this journey, the reason for its name becomes clear: it has three cycles, which are marked with the names 'Buy', 'Own' and 'Advocate'. For many reasons, this is a nice update to…

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