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VEMT - The Experience & Loyalty Cloud
The VEMT Experience & Loyalty Cloud

VEMT offers a free mini-Course: Customer Relationships in Times of Crisis

Marketers are confronted with amazing challenges during the growing Covid-19 or Corona Crisis. Recent developments in Europe and the US, following those in Asia, indicate that a global economic crisis is a real risk. Learning lessons from previous crises in how Customer Relationships can make or break a company, VEMT has created this mini-course for marketers. To support all marketers…

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Rewards Points day: 10/10

It just came to our attention that a growing group of companies in the US starts to 'celebrate' Rewards Points Day. South-West Airlines being one of them, this group of companies wants to increase consumers (well... members) that they have unused points in their loyalty account that represent actual value, and they'd better use that value before it expires. A…

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MS Mode launches next version of Customer Loyalty Program

MS Mode is famous for continuously improving on their Customer Loyalty Program. After version 1 was replaced with a much more extensive version 2 in early 2016, already now, making use of technology improvements, better insights and a new organizational context, version 3 was launched. The MS Mode Management acknowledges the commercial and business value of customer data so, in the…

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Doing experiments with Sinan Aral

For some, "doing experiments" sounds abstract (or even a bit weird), but when you're in Marketing (or any other behavioral science for that matter), you should know that doing experiments should be the basis for many of your decisions. Testing scenarios, hypothesis and/or strategies in a scientific way provides companies a data driven decision making process where 'guesswork' and gut…

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Top Names Interview with Jeroen Nas (CEO VEMT)

Last night, broadcasted live from Amsterdam, the Netherlands, the interview with Jeroen Nas was a talk around Persuasion Marketing, Loyalty Marketing, technology, retail and some backgrounds on how VEMT arrived to where we are today. The Dutch journalists Erwin Blom (@erwblo) and Roeland Stekelenburg (@stekel) talked with Jeroen for about 30 minutes, touching these topics in a relaxed atmosphere in…

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Shopping Insights; a tool for Retailers

Only with US data at the moment, Google recently announced a potentially important tool for Retailers. It’s called ‘Shopping Insights’ (what else?) and it could well be an important step for retailers to become more data driven. Here’s what it means to you: The Context of Shopping Insights As a retailer, you are facing serious challenges. Not only should you…

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Overview 2015 and outlook 2016

2015 has been a great year for VEMT. We have been growing in turnover, team size and customer base. Now, we have members in our database spread over 10 countries and Terabytes of data about their buying behavior, preferences and (business) relationships. Data (and with that: data science) starts to be our core competence; no longer just in theory, but…

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VEMT launches mobile omni-channel loyalty app that empowers consumers

VEMT, based in Amsterdam, the Netherlands, has launched an omni-channel mobile loyalty app that interacts with all events during the customer journey and provides program members a complete interaction tool with timeline and customer support features. In the coming months, VEMT's current customers start rolling out the versatile app, bringing the usage quickly to several millions of users. The app…

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VEMT Webinar Series: Persuasion Marketing (Video)

Together with partner Luminis, VEMT organized a well visited webinar about Persuasion Marketing. The audience - mainly CRM marketers and CMO's from retail and travel organizations, participated in the webinar with questions and discussions.   The webinar has been recorded and is available for you under here. The link will play the YouTube video directly in this page.   https://www.youtube.com/watch?v=PoMHvpSbj9w

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