You need a CDP. Why?
You want to deliver Personalized Experiences. Success depends on how you use data to make customers happy to come back. You might get lost among many tools and data sources across your marketing stack.
The problem: your tools don’t talk to each other. They have individual data models making it hard to create relevant and consistent communication across channels and to act on individual customer behavior in real time.
What is a Customer Data Platform?
The VEMT Customer Data Platform (CDP) creates a unified source of behavioral customer data. It collects and unifies data from all your sources, independent from the data structure or identifier (email, cookie, etc). VEMT’s CDP centralizes, processes and enriches this data so you gather insights and use it for (website and app) personalization, segmentation, rewards, coupons, recommendations, analytics, (email and ad) campaigns, and other data-related business needs.
What makes the VEMT CDP unique?
Event driven. Platform wide. Classic databases won’t perform at CDP required speed. VEMT is the only CX Management software with an event driven database covering 100% of its Experience & Loyalty Cloud. This prevents you from dealing with slow data transformations and complex/expensive integrations. The moment customer behavior is captured, you can act on it. Real-time. In any channel. This is not possible using standalone CDP’s or 3rd party marketing solutions.
VEMT’s Experience & Loyalty Cloud is a single integrated platform built from the ground up. It is created in‑house (not acquired in bits and pieces) and no additional integrations are required, saving you time and head aches.