A new concept is emerging: vibe marketing. Coined in tech, vibe marketing now describes a hands-on-yet-automated approach to managing customer engagement. In loyalty marketing, it means using intelligent tools to create highly personalized, data-driven programs—without getting lost in technical complexity. Rather than replace marketers, vibe marketing frees them to focus on strategy and creativity. For those looking to scale loyalty efforts with precision and agility, VEMT provides the structure and automation needed to bring the right “vibe” to every customer interaction.

VEMT presents at Iterate / Cap Gemini session in B. Amsterdam
Cap Gemini and Iterate organized a great tech-company event in the hip B. Amsterdam building. VEMT was presenting our approach, solutions and a case to a crowd of investors, consultants and marketing directors.