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VEMT - The Experience & Loyalty Cloud
The VEMT Experience & Loyalty Cloud
Hospitality Marketing Automation at VEMT

Our newest features: Marketing Automations for The Hospitality sector

On time for the holidays, VEMT launched a series of hospitality marketing automations. They are meant to save time and increase marketing impact for companies in the hospitality and travel sector. Just what they need right now. Using VEMT Automation Flows, hospitality marketers simplify their lives and automate interactions with customers by delivering them highly personalized, automated and perfectly timed…

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Loyalty affects consumption of the very brands people are investing in

(image created by AI) An interesting study by the New Columbia Business School finds that owning stock of popular brands can increase day-to-day spending to those brands. Contrary to what investment managers advise their customers: "don't get emotional about your portfolio", people actually seem to do. The researchers prove a direct and reasonably strong relationship between investments and consumption. The…

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advertising at audiences from the VEMT AudienceBuilder

More impact from your data: send directly into Meta Business Center

VEMT successfully introduced a new feature: VEMT's AudienceBuilder lets you query your customer data directly and send your ustomer data directly into leading ad networks. We're starting with Meta (facebook, Instagram, Whatsapp, etc) and will soon expand to other ad networks. You don't have to duplicate customer data to make it actionable; we'll connect you directly with all places where…

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Subdomain email marketing

Why using Subdomains in your loyalty emails improves results

Loyalty marketers usually have a lot of expertise about email marketing, since connecting with your members often works best with intensively using email; both campaigns and (automated) transactional emails. VEMT advises our clients to use different subdomains for various use of email to optimize your loyalty marketing and your email marketing. This article explains why that is so. Things you’d…

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Marketer: do you experience elastic or inelastic demand?

The pandemic is still there. But growing vaccination rates cause consumers to return to pre-pandemic behavior… or aren’t they? This is a crucial question for marketers like you: are your customers picking up old patterns again (including purchasing your products or services), or won’t they? And what are you going to do about it? Elastic or inelastic demand Part of…

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Loyalty Metrics

Loyalty Program Metrics: Enrollment Score

Program Metrics: How to Measure Program Impact? In each program (either Loyalty and/or CX Program), you'd want to score what your program performance is. Ideally, you relate performance to your goals and how well you achieve those. There are also some generic KPI's for program's that can inspire you to monitor and optimize performance. In a short series of articles,…

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CXM Key Principles VEMT

7 Key Principles in Customer Experience Management Marketing

The priority of Customer Experience Management (CXM) is fast growing and marketers are learning quickly on how to deal with this perspective. To support this learning process, VEMT summarizes our field-practices and formulates 7 key principles that marketers should use to apply, learn about and teach others about Customer Experience Management. CXM is a culture, not a project It should…

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Huge growth loyalty due to pandemic economy

Huge growth in loyalty in the 2020 pandemic economy

The pandemic economy has led to a strongly increased awareness and a strong reactivation of loyalty and retention programs by marketers globally. We see that 2 trends reinforced each other, leading to a significant higher demand of loyalty and customer experience management expertise and tools. Trend 1: Renewed priority of current customers A renewed consideration of the importance of existing…

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Risks of Social Media Strategies

Does facebook own your customers too?

Managing risks of Social Media-strategies Social Media offer effective access to high interest (potential) customers. Brands and stores have however learned that the days are over in which you could grow that audience organically. Great content helps to collect followers, but it’s not sufficient anymore. Sometimes, a post reaches less than 5% of your own followers if it is not…

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Maldives Border Miles

Maldives is the world’s first country to offer a traveler loyalty program

Now there is an impressive extension to 'regular' traveler loyalty programs as issued by airlines, hotels and travel organizations: The Maldives are the first country in the world to launch its own hospitality loyalty program. It's called the 'Maldives Border Miles' program and it will have 3 tiers: Aida (Bronze), Antara (Silver) and Abaarana (Gold), all names coming from Divehi,…

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Emerging digital trends VEMT - Deloitte

Deloitte mentions “Innovative Rewards” as one of the six emerging digital trends in post-Covid 2020

In a new report, Deloitte Digital mentions that 'Innovative Rewards' are one of the "6 emerging digital trends in the post-Covid world". They mention that: 'stimulating social behavior to provide tangible and relevant offers to your customers by developing deep and rich consumer insights to truly understand the desired customer value exchange'. Unfortunately, they don't explain (yet) what this is…

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Why do brands need loyalty programs?

Why Every Brand Needs a Customer Loyalty Program

TL;DR Brands need customer loyalty programs because they need to manage the - increasingly important - customer experience, grow differentiators in times of fast changing brand preferences and collect and use data to be able to deliver personal relevant experiences. The best method by far to collect that data is a customer loyalty program. Marketers can actually manage Customer Experience…

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VEMT offers a free mini-Course: Customer Relationships in Times of Crisis

Marketers are confronted with amazing challenges during the growing Covid-19 or Corona Crisis. Recent developments in Europe and the US, following those in Asia, indicate that a global economic crisis is a real risk. Learning lessons from previous crises in how Customer Relationships can make or break a company, VEMT has created this mini-course for marketers. To support all marketers…

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