by Jeroen Nas, December 2015 Wearable technology is growing fast and provides great opportunities for Persuasion Marketing. How close can you get to your customers? And do your customers like that? And who might be in between? What should you take into account? In a world that hypes about personalized marketing, one development might still be a little…
VEMT has a very international team with employees coming from 4 different continents. Working from our HQ in Amsterdam, the Netherlands, there's a constant dilemma of learning the Dutch language to them. On one hand, it's great to learn something new and it definitely improves each individual's position in Dutch society, on the other hand: everybody speaks English in the Netherlands, it's…
VEMT, based in Amsterdam, the Netherlands, has launched an omni-channel mobile loyalty app that interacts with all events during the customer journey and provides program members a complete interaction tool with timeline and customer support features. In the coming months, VEMT's current customers start rolling out the versatile app, bringing the usage quickly to several millions of users. The app…
Together with partner Luminis, VEMT organized a well visited webinar about Persuasion Marketing. The audience - mainly CRM marketers and CMO's from retail and travel organizations, participated in the webinar with questions and discussions. The webinar has been recorded and is available for you under here. The link will play the YouTube video directly in this page. https://www.youtube.com/watch?v=PoMHvpSbj9w
Update December 2015: Facebook just announced a social video service as well. We expect an acceleration in the Marketing Use of these types of tools in the coming 6 months. --- Did you already experience social streaming? For those who didn't try the 2 newest 'social streaming apps' yet, you should definitely give it a try. It is a high impact…
VEMT was selected to be one of the great tech companies participating in the Benelux TechTour 2015. The Benelux Tech Tour took place across 3 days on May 19-21 2015 and showcased 75 world-class, high-tech innovative companies from the Benelux region, offered top international speakers and entrepreneurial success stories. For Investors, this event brought the opportunity to see 50 emerging companies and 25 of the top selected…
This week, we had a photography session in the VEMT Amsterdam office. Lot's of fun and another step towards a professional VEMT image to the outside world.
VEMT is proud that we are -again, and as one of the few European vendors- included in the 2015 Marketing technology Landscape, showing 1876 Marketing Technology companies. Each year, the great Scott Brinker undertakes the massive achievement of putting this great infographic together through a ton of research and comparison. We feel it as an acknowledgement that we keep on…
Today, VEMT started building another Pan-European CRM and Loyalty program for a retail client. The basis for the program is our Persuasion Planner and CRM platform. The program will roll out to six countries, no less, adding our first presence in Spain; for 1.2 million members. Stay tuned in; we'll announce when it will go live later.
Well known Dutch gadget and radio reporter Vincent Everts interviewed VEMT CEO Jeroen Nas about the power of VEMT and the results that our Loyalty Marketing Cloud delivers to our clients. The essence about these interviews is that you drive a Tesla and experience the speed of disruption, while talking about business. Driving the Tesla almost felt like managing VEMT to…
Yes, it's done! We do now have a persuasion program running now with more than a million people in it! We're quite proud on this one and will update more about this later.
VEMT started doing research on the behavioral side of loyalty with the Radboud University of Nijmegen. We'll keep you up to date on the results!
VEMT CEO Jeroen Nas speaks at the event "Towards Restorative Value Chains" in 'De Groene Bocht' in Amsterdam at December 10th, 2013 about opportunities for new ways to tap into consumer markets. In his presentation, Jeroen made the connection between sustainable brands and Persuasion Marketing opportunities, and how this can be applied in practice. Let us know if you want…