Tonight June 9th, Jeroen Nas will be presenting an insider view on innovation at the Pezy Group in Amsterdam: "Connect the dots". It is a meeting with several speakers, a panel discussion and partcipants from the audience about how innovation actually works, which lessons can be learned from the recent past and how you can translate innovation practice from one…
This is a response to an article by Arjan Haring in Medium (Experimentation is hard — really fucking hard) in which Arjan explains that Experimentation, rather than using many behavioral science theories, is his way forward. The reasons are that too many people have treated the various explanations, or maybe even: the discovery - of people's biases as a silver bullet to create…
At which customers is your loyalty program focused at? The loyal ones? Hmm, think again. There’s more to it than that. Even though you should put big efforts in keeping those loyal customers and use their advocacy power to generate new customers, in terms of turnover growth this group is already at its max. It’s the customers that show potential…
Last week, just like Altimeter did, Accenture published their report about new technology trends for 2016. As always, it's well worth a read for any marketer, even if it would be just to check if last years plans don't require an update. Predictable disruption This year, I found a phrase that I really like: "predictable disruption". Accenture uses it to…
Only with US data at the moment, Google recently announced a potentially important tool for Retailers. It’s called ‘Shopping Insights’ (what else?) and it could well be an important step for retailers to become more data driven. Here’s what it means to you: The Context of Shopping Insights As a retailer, you are facing serious challenges. Not only should you…
Friday afternoon news: We're not sure yet how this wearable technology invention would be usable for marketers ;-), as we described in this article, but this new and exciting product definitely is a sign that wearable technology is taking off in many different ways. Dutch start up Connecterra invented 'the FitBit for cows' and provides another dimension to the wearable technology…
by Jeroen Nas, December 2015 Wearable technology is growing fast and provides great opportunities for Persuasion Marketing. How close can you get to your customers? And do your customers like that? And who might be in between? What should you take into account? In a world that hypes about personalized marketing, one development might still be a little…
VEMT has a very international team with employees coming from 4 different continents. Working from our HQ in Amsterdam, the Netherlands, there's a constant dilemma of learning the Dutch language to them. On one hand, it's great to learn something new and it definitely improves each individual's position in Dutch society, on the other hand: everybody speaks English in the Netherlands, it's…
VEMT, based in Amsterdam, the Netherlands, has launched an omni-channel mobile loyalty app that interacts with all events during the customer journey and provides program members a complete interaction tool with timeline and customer support features. In the coming months, VEMT's current customers start rolling out the versatile app, bringing the usage quickly to several millions of users. The app…
Together with partner Luminis, VEMT organized a well visited webinar about Persuasion Marketing. The audience - mainly CRM marketers and CMO's from retail and travel organizations, participated in the webinar with questions and discussions. The webinar has been recorded and is available for you under here. The link will play the YouTube video directly in this page. https://www.youtube.com/watch?v=PoMHvpSbj9w
Update December 2015: Facebook just announced a social video service as well. We expect an acceleration in the Marketing Use of these types of tools in the coming 6 months. --- Did you already experience social streaming? For those who didn't try the 2 newest 'social streaming apps' yet, you should definitely give it a try. It is a high impact…
VEMT was selected to be one of the great tech companies participating in the Benelux TechTour 2015. The Benelux Tech Tour took place across 3 days on May 19-21 2015 and showcased 75 world-class, high-tech innovative companies from the Benelux region, offered top international speakers and entrepreneurial success stories. For Investors, this event brought the opportunity to see 50 emerging companies and 25 of the top selected…
This week, we had a photography session in the VEMT Amsterdam office. Lot's of fun and another step towards a professional VEMT image to the outside world.
VEMT is proud that we are -again, and as one of the few European vendors- included in the 2015 Marketing technology Landscape, showing 1876 Marketing Technology companies. Each year, the great Scott Brinker undertakes the massive achievement of putting this great infographic together through a ton of research and comparison. We feel it as an acknowledgement that we keep on…
Today, VEMT started building another Pan-European CRM and Loyalty program for a retail client. The basis for the program is our Persuasion Planner and CRM platform. The program will roll out to six countries, no less, adding our first presence in Spain; for 1.2 million members. Stay tuned in; we'll announce when it will go live later.