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Predictable Disruption: Marketing Departments Will Change Completely

Predictable disruption: Marketing Departments will change completely

Last week, just like Altimeter did, Accenture published their report about new technology trends for 2016. As always, it's well worth a read for any marketer, even if it would be just to check if last years plans don't require an update. Predictable disruption This year, I found a phrase that I really like: "predictable disruption". Accenture uses it to…

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Wearable Technology: Fitbit For Cows

Wearable technology: fitbit for cows

Friday afternoon news: We're not sure yet how this wearable technology invention would be usable for marketers ;-), as we described in this article, but this new and exciting product┬ádefinitely is a sign that wearable technology is taking off in many different ways. Dutch start up Connecterra invented 'the FitBit for cows' and provides another dimension to the wearable technology…

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Marketers Using Wearable Technology: Getting Close To The Heart

Marketers using Wearable Technology: Getting close to the heart

  by Jeroen Nas, December 2015 Wearable technology is growing fast and provides great opportunities for Persuasion Marketing. How close can you get to your customers? And do your customers like that? And who might be in between?   What should you take into account? In a world that hypes about personalized marketing, one development might still be a little…

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