On time for the holidays, VEMT launched a series of hospitality marketing automations. They are meant to save time and increase marketing impact for companies in the hospitality and travel sector. Just what they need right now. Using VEMT Automation Flows, hospitality marketers simplify their lives and automate interactions with customers by delivering them highly personalized, automated and perfectly timed…
(image created by AI) An interesting study by the New Columbia Business School finds that owning stock of popular brands can increase day-to-day spending to those brands. Contrary to what investment managers advise their customers: "don't get emotional about your portfolio", people actually seem to do. The researchers prove a direct and reasonably strong relationship between investments and consumption. The…
Loyalty marketers usually have a lot of expertise about email marketing, since connecting with your members often works best with intensively using email; both campaigns and (automated) transactional emails. VEMT advises our clients to use different subdomains for various use of email to optimize your loyalty marketing and your email marketing. This article explains why that is so. Things you’d…
Program Metrics: How to Measure Program Impact? In each program (either Loyalty and/or CX Program), you'd want to score what your program performance is. Ideally, you relate performance to your goals and how well you achieve those. There are also some generic KPI's for program's that can inspire you to monitor and optimize performance. In a short series of articles,…
The priority of Customer Experience Management (CXM) is fast growing and marketers are learning quickly on how to deal with this perspective. To support this learning process, VEMT summarizes our field-practices and formulates 7 key principles that marketers should use to apply, learn about and teach others about Customer Experience Management. CXM is a culture, not a project It should…
The pandemic economy has led to a strongly increased awareness and a strong reactivation of loyalty and retention programs by marketers globally. We see that 2 trends reinforced each other, leading to a significant higher demand of loyalty and customer experience management expertise and tools. Trend 1: Renewed priority of current customers A renewed consideration of the importance of existing…
Managing risks of Social Media-strategies Social Media offer effective access to high interest (potential) customers. Brands and stores have however learned that the days are over in which you could grow that audience organically. Great content helps to collect followers, but it’s not sufficient anymore. Sometimes, a post reaches less than 5% of your own followers if it is not…
Brand Personality: there's no Marketing Conference without a guru talking about what you can do to develop the most impressive Brand Personality for your company. But does Brand Personality really deliver a higher customer loyalty? Does it deliver more revenue? While both academic marketing literature and many popularized marketing books describe a whole range of benefits of creating a strong…
For those who worried about ethics and influencing behavior, there's good news. Although it might be counter intuitive, being transparent by telling people that you want to influence their behavior does not impact the results. This interesting findings result from research by 5 scientists who have published their results in the Journal of Economic Psychology (for those who are interested…
Our developer team works with a design pattern called Event Sourcing. It's cool stuff. As we have experienced, it's not that hard to understand.... at least not once you know, and that's only in hindsight. To make a start in Event Sourcing (and CQRS), we have learned that some developers first struggle to un-learn things they are used to, and…
"We want something unique! We like new features. We need to differentiate." Clients ask us to support them to be successful in influencing customer behavior. Of course, programs that successfully influence behavior and that represent a specific 'unique' brand, product or service will need to be unique too. Right? Wait a minute… is that actually true? We took a few…
In collaboration with our fantastic UK partner 'The Marketing Innovation Group', we have launched a GDPR Module for the VEMT Loyalty Marketing Cloud to address (potential) challenges that many of your clients have in dealing with this new European legislation. GDPR key requirements Single customer view The issue for most businesses is the inability to identify and consolidate the many…
By Jeroen Nas In the last weeks, big names made interesting statements: Elon Musk announced a company called 'Neuralink'. It is supposed to free us from the limited capacity interface our brains have with the outside world. Now human output is limited to speaking or writing, which delivers a limited amount of words/minute, while we are capable of thinking much…
Although it is clear that companies don't start loyalty programs without pursuing a goal, there are surprising little companies that express those goals in measurable KPI's or loyalty metrics, and that monitor those consistently. At first sight, that is remarkable: why would you invest in a serious program without checking what it delivers? When you go a bit deeper, you start…
Great news! CrowdReviews, the 'unbiased, community driven and transparent' buyers guide has rated VEMT nr 1 in the category of Customer Loyalty Software. This category includes an extensive 129 international products, all delivering support for customer loyalty programs. Of course, VEMT is quite proud to be listed nr. one, especially because the rating is based on client reviews, rather than…