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CXM Key Principles VEMT

7 Key Principles in Customer Experience Management Marketing

The priority of Customer Experience Management (CXM) is fast growing and marketers are learning quickly on how to deal with this perspective. To support this learning process, VEMT summarizes our field-practices and formulates 7 key principles that marketers should use to apply, learn about and teach others about Customer Experience Management. CXM is a culture, not a project It should…

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