This week, Alibaba managed to grow revenue with 25% compared to an already ecstatic last year’s Single’s day buying fest. An amazing achievement that every retailer wants to copy. One of the ways Alibaba manages to grow returning visits and revenue can inspire you to copy a part of that success: ‘Commerce going Content’. Alibaba seems to surf on a…
Last night, broadcasted live from Amsterdam, the Netherlands, the interview with Jeroen Nas was a talk around Persuasion Marketing, Loyalty Marketing, technology, retail and some backgrounds on how VEMT arrived to where we are today. The Dutch journalists Erwin Blom (@erwblo) and Roeland Stekelenburg (@stekel) talked with Jeroen for about 30 minutes, touching these topics in a relaxed atmosphere in…
Loyalty Marketing is about rewarding behavior to influence behavior. Contrary to what most people – and that includes marketers – think, rewards do not (should not) only be points or discounts. Rewards often can be status (and most often is called gamification in that case), privileges or service. These three overlap. Providing content is an important part of that, because…