Always nice: VEMT CEO Jeroen Nas has been awarded to be the most influential CEO in the Amsterdam Marketing Technology-segment of 2023. As we know running and building out VEMT to be a team effort, we celebrate this one together! Cheers!
In the ever-evolving world of Software-as-a-Service (SaaS), the concept of multitenancy has emerged as a game-changer. Among the leading SaaS platforms, the VEMT Experience & Loyalty Cloud demonstrates how multitenancy can unlock tremendous value for larger organizations with several brands or various country organizations, franchise formulas and the hospitality industry. By bringing data isolation while keeping a very low cost…
How do you set up a loyalty program specifically for a franchise formula? We'd like to share some of our experiences that we have accumulated over the years with loyalty managers or marketers that are confronted with that task, or who are in the process of orienting on how to start with the realization of that objective. Connect with us…
Loyalty programs are powerful tools for driving customer loyalty and enhancing brand value. While they are beneficial for both franchise formulas and regular retail chains, franchise formulas can particularly leverage loyalty programs to their advantage. We'll explore the unique benefits franchise formulas derive from loyalty programs, ranging from increased customer retention and improved brand experience to increased brand advocacy, franchisee…
To set up and maintain a loyalty programs can be challenging for franchise formulas. They have long been recognized as powerful tools for building customer loyalty and driving business growth, but for franchise formulas, implementing and managing loyalty programs can present unique challenges. In this article, we'll delve into the specific challenges that franchise loyalty programs face, shedding light on…
VEMT successfully introduced a new feature: VEMT's AudienceBuilder lets you query your customer data directly and send your ustomer data directly into leading ad networks. We're starting with Meta (facebook, Instagram, Whatsapp, etc) and will soon expand to other ad networks. You don't have to duplicate customer data to make it actionable; we'll connect you directly with all places where…
Loyalty marketers usually have a lot of expertise about email marketing, since connecting with your members often works best with intensively using email; both campaigns and (automated) transactional emails. VEMT advises our clients to use different subdomains for various use of email to optimize your loyalty marketing and your email marketing. This article explains why that is so. Things you’d…
When it comes to order tracking, consumers tend to check the order status 4.7 times per order. Most webshops leave that service to couriers like DHL, Fedex, Royal Mail, PostNL, DPD, Deutsche Post, or Parcelhub and just pass on the track & trace code to their customers. It takes a few moments to realize that, at an average number of…
TL;DR Brands need customer loyalty programs because they need to manage the - increasingly important - customer experience, grow differentiators in times of fast changing brand preferences and collect and use data to be able to deliver personal relevant experiences. The best method by far to collect that data is a customer loyalty program. Marketers can actually manage Customer Experience…
VEMT offers free Customer Journey Optimization advice on E-day Coming Thursday, October 10, VEMT will be present at Emerce-day in Amsterdam. It'll be great. Werner Vogels of Amazon will speak, and Chris Wiggins, the famous Data Scientist from the New York Times. Secret tip from us is to listen to Pamela Pavliscak of the Pratt Institute. She'll be well worth…
With the VEMT Audience Builder, companies can create advanced segments to target, personalize and persuade customers. It uniquely offers selections based on relationships and allows marketers to directly execute more actions than any other Audience Builder in the market today. The Audience Builder is the newest addition to the most feature-rich Customer Experience Management platform: the VEMT CX & Loyalty…
Working with Clang means you choose to work with one of the market leading e-mail marketing platforms of these days. So you are serious about your digital marketing. Are you ready to consider making the next step and adding VEMT Loyalty to your Clang e-mail marketing? This combination refreshes your email marketing with addition of a Customer Loyalty program, considerably…
MS Mode is famous for continuously improving on their Customer Loyalty Program. After version 1 was replaced with a much more extensive version 2 in early 2016, already now, making use of technology improvements, better insights and a new organizational context, version 3 was launched. The MS Mode Management acknowledges the commercial and business value of customer data so, in the…
One of the blogs we like to read most is Scott Brinkers's Chief Marketing Technology or Chief Martec. It's a neverending source of inspiring analysis about what's going on in Marketing Technology and Marketing itself. Today, we got inspired by something that Scott poste about a new research done by DataXu. They have created a quantitative study on the state of marketing technology…
Tonight June 9th, Jeroen Nas will be presenting an insider view on innovation at the Pezy Group in Amsterdam: "Connect the dots". It is a meeting with several speakers, a panel discussion and partcipants from the audience about how innovation actually works, which lessons can be learned from the recent past and how you can translate innovation practice from one…