Resources with useful materials from VEMT
Leonieke Daalder (@daalder) - a Dutch Journalist and political scientist - has written a very nice report about the recent Top Names interview with Jeroen Nas. She emphasizes the fact that VEMT actively trains and encourages involvement from all employees, including developers, with deep domain knowledge about Psychology, Marketing and customer behavior. Outsourcing development - as many companies do -…
This is a response to an article by Arjan Haring in Medium (Experimentation is hard — really fucking hard) in which Arjan explains that Experimentation, rather than using many behavioral science theories, is his way forward. The reasons are that too many people have treated the various explanations, or maybe even: the discovery - of people's biases as a silver bullet to create…
Loyalty Marketing is about rewarding behavior to influence behavior. Contrary to what most people – and that includes marketers – think, rewards do not (should not) only be points or discounts. Rewards often can be status (and most often is called gamification in that case), privileges or service. These three overlap. Providing content is an important part of that, because…
We already knew we are hot, but now it starts to be recognized by a growing amount of experts. This week, we were informed that VEMT is included in the Top 100 Red Herring Europe, a list of best start up companies in Europe. Great news and a recognition that our clients choose the right thing.
Last week, just like Altimeter did, Accenture published their report about new technology trends for 2016. As always, it's well worth a read for any marketer, even if it would be just to check if last years plans don't require an update. Predictable disruption This year, I found a phrase that I really like: "predictable disruption". Accenture uses it to…
Only with US data at the moment, Google recently announced a potentially important tool for Retailers. It’s called ‘Shopping Insights’ (what else?) and it could well be an important step for retailers to become more data driven. Here’s what it means to you: The Context of Shopping Insights As a retailer, you are facing serious challenges. Not only should you…
The Economist asked Western European CMO's: How can Marketing build loyalty and advocacy? The answer is not truly surprising, but still something that not all CMO's are working on actively at the moment. Or not enough. Maybe that is because it is so obvious, which makes it easy to overlook the importance of it. The Marketing Department can build loyalty…
Together with partner Luminis, VEMT organized a well visited webinar about Persuasion Marketing. The audience - mainly CRM marketers and CMO's from retail and travel organizations, participated in the webinar with questions and discussions. The webinar has been recorded and is available for you under here. The link will play the YouTube video directly in this page. https://www.youtube.com/watch?v=PoMHvpSbj9w
VEMT was selected to be one of the great tech companies participating in the Benelux TechTour 2015. The Benelux Tech Tour took place across 3 days on May 19-21 2015 and showcased 75 world-class, high-tech innovative companies from the Benelux region, offered top international speakers and entrepreneurial success stories. For Investors, this event brought the opportunity to see 50 emerging companies and 25 of the top selected…
VEMT is proud that we are -again, and as one of the few European vendors- included in the 2015 Marketing technology Landscape, showing 1876 Marketing Technology companies. Each year, the great Scott Brinker undertakes the massive achievement of putting this great infographic together through a ton of research and comparison. We feel it as an acknowledgement that we keep on…