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It just came to our attention that a growing group of companies in the US starts to 'celebrate' Rewards Points Day. South-West Airlines being one of them, this group of companies wants to increase consumers (well... members) that they have unused points in their loyalty account that represent actual value, and they'd better use that value before it expires. A…
In April, we moved to a new building, but now we are happy to move into an office custom created for us; just one floor down above the main entrance. The last bits are almost completed: all we need to finish are connectivity (very important!) and well, move our furniture and team in, and then we're ready to operate from…
VEMT is growing, and so is our need for office space. Therefore, we are happily looking forward to our new office space in Amsterdam in the area of Buitenveldert, just a few blocks away from the high rise buildings of the Amsterdam Zuid As. Easily connected by highway, metro and bus, our new office will serve as a new and…
It’s holiday season again and you can profit from that. As a retailer or as a brand. The holiday season is a great opportunity to grow and expand your loyalty program and to profit from the investments that you have already made in it. Everyone, from low frequency shoppers to brand advocates, is excited to buy in these months and…
Our developer team works with a design pattern called Event Sourcing. It's cool stuff. As we have experienced, it's not that hard to understand.... at least not once you know, and that's only in hindsight. To make a start in Event Sourcing (and CQRS), we have learned that some developers first struggle to un-learn things they are used to, and…
"We want something unique! We like new features. We need to differentiate." Clients ask us to support them to be successful in influencing customer behavior. Of course, programs that successfully influence behavior and that represent a specific 'unique' brand, product or service will need to be unique too. Right? Wait a minute… is that actually true? We took a few…
In collaboration with our fantastic UK partner 'The Marketing Innovation Group', we have launched a GDPR Module for the VEMT Loyalty Marketing Cloud to address (potential) challenges that many of your clients have in dealing with this new European legislation. GDPR key requirements Single customer view The issue for most businesses is the inability to identify and consolidate the many…
Working with Clang means you choose to work with one of the market leading e-mail marketing platforms of these days. So you are serious about your digital marketing. Are you ready to consider making the next step and adding VEMT Loyalty to your Clang e-mail marketing? This combination refreshes your email marketing with addition of a Customer Loyalty program, considerably…
MS Mode is famous for continuously improving on their Customer Loyalty Program. After version 1 was replaced with a much more extensive version 2 in early 2016, already now, making use of technology improvements, better insights and a new organizational context, version 3 was launched. The MS Mode Management acknowledges the commercial and business value of customer data so, in the…
By Jeroen Nas In the last weeks, big names made interesting statements: Elon Musk announced a company called 'Neuralink'. It is supposed to free us from the limited capacity interface our brains have with the outside world. Now human output is limited to speaking or writing, which delivers a limited amount of words/minute, while we are capable of thinking much…
Although it is clear that companies don't start loyalty programs without pursuing a goal, there are surprising little companies that express those goals in measurable KPI's or loyalty metrics, and that monitor those consistently. At first sight, that is remarkable: why would you invest in a serious program without checking what it delivers? When you go a bit deeper, you start…
The craft of making good beer requires dedication, knowledge, skills, precision and hygiene. No wonder that the VEMT development team felt like that was a good task for them, so we teamed up with the wonderful people of The TeamBrouwerij in Amsterdam to make that happen. In the heart of Amsterdam's red light district in Mata Hari, the team learned…
VEMT wishes all our clients, our partners, our potential clients, everybody in our team and their families & friends, our competitors and our fans a very, very happy 2017 in good health and prosperity. Thanks to the traditional Dutch oliebollen that Ben brought to the office (see picture), we have already shattered some of our New Year's resolutions in terms…
VEMT is present at the Lisbon WebSummit and will integrate the inspiration, stories, lessons and more into our products. Later more on the experiences of the VEMT team in Lisbon. If you want to meet us, let us know through the contact form.
He is mentioned as one of the most influential economists of this time: Uri Gneezy. Today he was in Amsterdam and Arjan Haring from The Control Group had seduced him to share his knowledge with a curious audience of behavioral scientists, CRM and E-commerce managers, finance professionals and at least one Personal Trainer (more about that later). Gneezy has an important…