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Shopping Insights; a new tool for Retailers

By Jeroen Nas; January 2016. Only in Beta, and only with US data at the moment, Google recently announced a potentially important tool for Retailers. It’s called ‘Shopping Insights’ (what else?) and it could well be an important step for retailers in 2016 to become more data driven. Here’s what it means to you: The Context of Shopping Insights As a retailer, you…

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The Language of Empathy

VEMT has a very international team with employees coming from 4 different continents. Working from our HQ in Amsterdam, the Netherlands, there's a constant dilemma of learning the Dutch language to them. On one hand, it's great to learn something new and it definitely improves each individual's position in Dutch society, on the other hand: everybody speaks English in the Netherlands, it's…

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VEMT launches mobile omni-channel loyalty app that empowers consumers

VEMT, based in Amsterdam, the Netherlands, has launched an omni-channel mobile loyalty app that interacts with all events during the customer journey and provides program members a complete interaction tool with timeline and customer support features. In the coming months, VEMT's current customers start rolling out the versatile app, bringing the usage quickly to several millions of users. The app…

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VEMT Webinar Series: Persuasion Marketing (Video)

Together with partner Luminis, VEMT organized a well visited webinar about Persuasion Marketing. The audience - mainly CRM marketers and CMO's from retail and travel organizations, participated in the webinar with questions and discussions.   The webinar has been recorded and is available for you under here. The link will play the YouTube video directly in this page.   https://www.youtube.com/watch?v=PoMHvpSbj9w

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VEMT is (again) part of the Marketing Technology Landscape

VEMT is proud that we are -again, and as one of the few European vendors- included in the 2015 Marketing technology Landscape, showing 1876 Marketing Technology companies. Each year, the great Scott Brinker undertakes the massive achievement of putting this great infographic together through a ton of research and comparison. We feel it as an acknowledgement that we keep on…

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Sustainability and Persuasion Marketing; an interesting combination (Video)

VEMT CEO Jeroen Nas speaks at the event "Towards Restorative Value Chains" in 'De Groene Bocht' in Amsterdam at December 10th, 2013 about opportunities for new ways to tap into consumer markets. In his presentation, Jeroen made the connection between sustainable brands and Persuasion Marketing opportunities, and how this can be applied in practice. Let us know if you want…

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