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Rewards Points day: 10/10

It just came to our attention that a growing group of companies in the US starts to 'celebrate' Rewards Points Day. South-West Airlines being one of them, this group of companies wants to increase consumers (well... members) that they have unused points in their loyalty account that represent actual value, and they'd better use that value before it expires. A…

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Uniqueness An Simplicity

Simply unique: how special will your loyalty program be?

"We want something unique! We like new features. We need to differentiate." Clients ask us to support them to be successful in influencing customer behavior. Of course, programs that successfully influence behavior and that represent a specific 'unique' brand, product or service will need to be unique too. Right? Wait a minute… is that actually true? We took a few…

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What are the best Loyalty Metrics to use?

Although it is clear that companies don't start loyalty programs without pursuing a goal, there are surprising little companies that express those goals in measurable KPI's or loyalty metrics, and that monitor those consistently. At first sight, that is remarkable: why would you invest in a serious program without checking what it delivers? When you go a bit deeper, you start…

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Uri Gneezy Amsterdam 2016

Meeting up with behavioral economist Uri Gneezy in Amsterdam

He is mentioned as one of the most influential economists of this time: Uri Gneezy. Today he was in Amsterdam and Arjan Haring from The Control Group had seduced him to share his knowledge with a curious audience of behavioral scientists, CRM and E-commerce managers, finance professionals and at least one Personal Trainer (more about that later). Gneezy has an important…

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What is missing in the new Gartner Buy/Own/Advocate Customer Experience Journey?

This month, Gartner published a new Customer Journey Model which they baptized - very practically - the "Buy/Own/Advocate Customer Experience Journey". As soon as you see the graphic representation of this journey, the reason for its name becomes clear: it has three cycles, which are marked with the names 'Buy', 'Own' and 'Advocate'. For many reasons, this is a nice update to…

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Leonieke

Leonieke Daalder writes nice article about interview

Leonieke Daalder (@daalder) - a Dutch Journalist and political scientist - has written a very nice report about the recent Top Names interview with Jeroen Nas. She emphasizes the fact that VEMT actively trains and encourages involvement from all employees, including developers, with deep domain knowledge about Psychology, Marketing and customer behavior. Outsourcing development - as many companies do -…

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Behavioral science progress: divide or integrate?

This is a response to an article by Arjan Haring in Medium (Experimentation is hard — really fucking hard) in which Arjan explains that Experimentation, rather than using many behavioral science theories, is his way forward. The reasons are that too many people have treated the various explanations, or maybe even: the discovery - of people's biases as a silver bullet to create…

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Content Marketing Hacks For Loyalty Marketing

Smart Hacks: Create Content for Loyalty Marketing

Loyalty Marketing is about rewarding behavior to influence behavior. Contrary to what most people – and that includes marketers – think, rewards do not (should not) only be points or discounts. Rewards often can be status (and most often is called gamification in that case), privileges or service. These three overlap. Providing content is an important part of that, because…

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Shopping Insights; a new tool for Retailers

By Jeroen Nas; January 2016. Only in Beta, and only with US data at the moment, Google recently announced a potentially important tool for Retailers. It’s called ‘Shopping Insights’ (what else?) and it could well be an important step for retailers in 2016 to become more data driven. Here’s what it means to you: The Context of Shopping Insights As a retailer, you…

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