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Content Marketing Hacks For Loyalty Marketing

Smart Hacks: Create Content for Loyalty Marketing

Loyalty Marketing is about rewarding behavior to influence behavior. Contrary to what most people – and that includes marketers – think, rewards do not (should not) only be points or discounts. Rewards often can be status (and most often is called gamification in that case), privileges or service. These three overlap. Providing content is an important part of that, because…

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Shopping Insights; a new tool for Retailers

By Jeroen Nas; January 2016. Only in Beta, and only with US data at the moment, Google recently announced a potentially important tool for Retailers. It’s called ‘Shopping Insights’ (what else?) and it could well be an important step for retailers in 2016 to become more data driven. Here’s what it means to you: The Context of Shopping Insights As a retailer, you…

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Wearable technology: fitbit for cows

Friday afternoon news: We're not sure yet how this wearable technology invention would be usable for marketers ;-), as we described in this article, but this new and exciting product definitely is a sign that wearable technology is taking off in many different ways. Dutch start up Connecterra invented 'the FitBit for cows' and provides another dimension to the wearable technology…

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VEMT launches mobile omni-channel loyalty app that empowers consumers

VEMT, based in Amsterdam, the Netherlands, has launched an omni-channel mobile loyalty app that interacts with all events during the customer journey and provides program members a complete interaction tool with timeline and customer support features. In the coming months, VEMT's current customers start rolling out the versatile app, bringing the usage quickly to several millions of users. The app…

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VEMT Webinar Series: Persuasion Marketing (Video)

Together with partner Luminis, VEMT organized a well visited webinar about Persuasion Marketing. The audience - mainly CRM marketers and CMO's from retail and travel organizations, participated in the webinar with questions and discussions.   The webinar has been recorded and is available for you under here. The link will play the YouTube video directly in this page.   https://www.youtube.com/watch?v=PoMHvpSbj9w

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VEMT is (again) part of the Marketing Technology Landscape

VEMT is proud that we are -again, and as one of the few European vendors- included in the 2015 Marketing technology Landscape, showing 1876 Marketing Technology companies. Each year, the great Scott Brinker undertakes the massive achievement of putting this great infographic together through a ton of research and comparison. We feel it as an acknowledgement that we keep on…

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