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VEMT - The Experience & Loyalty Cloud
The VEMT Experience & Loyalty Cloud
How do you set up a loyalty program for franchise formulas and chains

How to set up a loyalty program for Franchise Formulas

How do you set up a loyalty program specifically for a franchise formula? We'd like to share some of our experiences that we have accumulated over the years with loyalty managers or marketers that are confronted with that task, or who are in the process of orienting on how to start with the realization of that objective. Connect with us…

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Franchise benefits more from loyalty than regular retail

Franchise Formulas Benefit More from Loyalty Programs than Regular Retail

Loyalty programs are powerful tools for driving customer loyalty and enhancing brand value. While they are beneficial for both franchise formulas and regular retail chains, franchise formulas can particularly leverage loyalty programs to their advantage. We'll explore the unique benefits franchise formulas derive from loyalty programs, ranging from increased customer retention and improved brand experience to increased brand advocacy, franchisee…

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Loyalty Challenges for Franchsie

Loyalty programs for franchise can be challenging

To set up and maintain a loyalty programs can be challenging for franchise formulas. They have long been recognized as powerful tools for building customer loyalty and driving business growth, but for franchise formulas, implementing and managing loyalty programs can present unique challenges. In this article, we'll delve into the specific challenges that franchise loyalty programs face, shedding light on…

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Marketer: do you experience elastic or inelastic demand?

The pandemic is still there. But growing vaccination rates cause consumers to return to pre-pandemic behavior… or aren’t they? This is a crucial question for marketers like you: are your customers picking up old patterns again (including purchasing your products or services), or won’t they? And what are you going to do about it? Elastic or inelastic demand Part of…

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Huge growth loyalty due to pandemic economy

Huge growth in loyalty in the 2020 pandemic economy

The pandemic economy has led to a strongly increased awareness and a strong reactivation of loyalty and retention programs by marketers globally. We see that 2 trends reinforced each other, leading to a significant higher demand of loyalty and customer experience management expertise and tools. Trend 1: Renewed priority of current customers A renewed consideration of the importance of existing…

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Emerging digital trends VEMT - Deloitte

Deloitte mentions “Innovative Rewards” as one of the six emerging digital trends in post-Covid 2020

In a new report, Deloitte Digital mentions that 'Innovative Rewards' are one of the "6 emerging digital trends in the post-Covid world". They mention that: 'stimulating social behavior to provide tangible and relevant offers to your customers by developing deep and rich consumer insights to truly understand the desired customer value exchange'. Unfortunately, they don't explain (yet) what this is…

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VEMT offers a free mini-Course: Customer Relationships in Times of Crisis

Marketers are confronted with amazing challenges during the growing Covid-19 or Corona Crisis. Recent developments in Europe and the US, following those in Asia, indicate that a global economic crisis is a real risk. Learning lessons from previous crises in how Customer Relationships can make or break a company, VEMT has created this mini-course for marketers. To support all marketers…

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Aaker’s Five Dimensions of Brand Personality

Brand Personality: does it increase Brand Loyalty?

Brand Personality: there's no Marketing Conference without a guru talking about what you can do to develop the most impressive Brand Personality for your company. But does Brand Personality really deliver a higher customer loyalty? Does it deliver more revenue? While both academic marketing literature and many popularized marketing books describe a whole range of benefits of creating a strong…

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Nudging behavior can be done in an ethical way

For those who worried about ethics and influencing behavior, there's good news. Although it might be counter intuitive, being transparent by telling people that you want to influence their behavior does not impact the results. This interesting findings result from research by 5 scientists who have published their results in the Journal of Economic Psychology (for those who are interested…

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Rewards Points day: 10/10

It just came to our attention that a growing group of companies in the US starts to 'celebrate' Rewards Points Day. South-West Airlines being one of them, this group of companies wants to increase consumers (well... members) that they have unused points in their loyalty account that represent actual value, and they'd better use that value before it expires. A…

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MS Mode launches next version of Customer Loyalty Program

MS Mode is famous for continuously improving on their Customer Loyalty Program. After version 1 was replaced with a much more extensive version 2 in early 2016, already now, making use of technology improvements, better insights and a new organizational context, version 3 was launched. The MS Mode Management acknowledges the commercial and business value of customer data so, in the…

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