VEMT Demo Page

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Overview VEMT Smarter Marketing Cloud

Call us at +31 20 7173242 VEMT, the Loyalty Marketing Cloud
Simply Unique: How Special Will Your Loyalty Program Be?

Simply unique: how special will your loyalty program be?

"We want something unique! We like new features. We need to differentiate." Clients ask us to support them to be successful in influencing customer behavior. Of course, programs that successfully influence behavior and that represent a specific 'unique' brand, product or service will need to be unique too. Right? Wait a minute… is that actually true? We took a few…

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MS Mode Launches Next Version Of Customer Loyalty Program

MS Mode launches next version of Customer Loyalty Program

MS Mode is famous for continuously improving on their Customer Loyalty Program. After version 1 was replaced with a much more extensive version 2 in early 2016, already now, making use of technology improvements, better insights and a new organizational context, version 3 was launched. The MS Mode Management acknowledges the commercial and business value of customer data so, in the…

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Can We Listen To Your Thoughts In A Few Years?

Can we listen to your thoughts in a few years?

By Jeroen Nas In the last weeks, big names made interesting statements: Elon Musk announced a company called 'Neuralink'. It is supposed to free us from the limited capacity interface our brains have with the outside world. Now human output is limited to speaking or writing, which delivers a limited amount of words/minute, while we are capable of thinking much…

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Meeting Up With Behavioral Economist Uri Gneezy In Amsterdam

Meeting up with behavioral economist Uri Gneezy in Amsterdam

He is mentioned as one of the most influential economists of this time: Uri Gneezy. Today he was in Amsterdam and Arjan Haring from The Control Group had seduced him to share his knowledge with a curious audience of behavioral scientists, CRM and E-commerce managers, finance professionals and at least one Personal Trainer (more about that later). Gneezy has an important…

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Top Names Interview with Jeroen Nas (CEO VEMT)

Last night, broadcasted live from Amsterdam, the Netherlands, the interview with Jeroen Nas was a talk around Persuasion Marketing, Loyalty Marketing, technology, retail and some backgrounds on how VEMT arrived to where we are today. The Dutch journalists Erwin Blom (@erwblo) and Roeland Stekelenburg (@stekel) talked with Jeroen for about 30 minutes, touching these topics in a relaxed atmosphere in…

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Behavioral Science Progress: Divide Or Integrate?

Behavioral science progress: divide or integrate?

This is a response to an article by Arjan Haring in Medium (Experimentation is hard — really fucking hard) in which Arjan explains that Experimentation, rather than using many behavioral science theories, is his way forward. The reasons are that too many people have treated the various explanations, or maybe even: the discovery - of people's biases as a silver bullet to create…

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VEMT Launches One Of The Largest Fashion Loyalty Programs In Europe

VEMT Launches one of the Largest Fashion Loyalty Programs in Europe

Wow. Millions of members of the MS Mode Member Club, spread over 6 European Countries, buying at over 425 stores and in a great webshop for every country: they have a new member club as from this morning 6 AM. Will these members notice that, you wonder? Yes, they will. It starts with a great kick-off event coming Saturday where they will…

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Shopping Insights; A New Tool For Retailers

Shopping Insights; a new tool for Retailers

By Jeroen Nas; January 2016. Only in Beta, and only with US data at the moment, Google recently announced a potentially important tool for Retailers. It’s called ‘Shopping Insights’ (what else?) and it could well be an important step for retailers in 2016 to become more data driven. Here’s what it means to you: The Context of Shopping Insights As a retailer, you…

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Marketers Using Wearable Technology: Getting Close To The Heart

Marketers using Wearable Technology: Getting close to the heart

  by Jeroen Nas, December 2015 Wearable technology is growing fast and provides great opportunities for Persuasion Marketing. How close can you get to your customers? And do your customers like that? And who might be in between?   What should you take into account? In a world that hypes about personalized marketing, one development might still be a little…

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The Language Of Empathy

The Language of Empathy

VEMT has a very international team with employees coming from 4 different continents. Working from our HQ in Amsterdam, the Netherlands, there's a constant dilemma of learning the Dutch language to them. On one hand, it's great to learn something new and it definitely improves each individual's position in Dutch society, on the other hand: everybody speaks English in the Netherlands, it's…

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VEMT Launches Mobile Omni-channel Loyalty App That Empowers Consumers

VEMT launches mobile omni-channel loyalty app that empowers consumers

VEMT, based in Amsterdam, the Netherlands, has launched an omni-channel mobile loyalty app that interacts with all events during the customer journey and provides program members a complete interaction tool with timeline and customer support features. In the coming months, VEMT's current customers start rolling out the versatile app, bringing the usage quickly to several millions of users. The app…

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VEMT Webinar Series: Persuasion Marketing (Video)

VEMT Webinar Series: Persuasion Marketing (Video)

Together with partner Luminis, VEMT organized a well visited webinar about Persuasion Marketing. The audience - mainly CRM marketers and CMO's from retail and travel organizations, participated in the webinar with questions and discussions.   The webinar has been recorded and is available for you under here. The link will play the YouTube video directly in this page.   https://www.youtube.com/watch?v=PoMHvpSbj9w

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VEMT Is (again) Part Of The Marketing Technology Landscape

VEMT is (again) part of the Marketing Technology Landscape

VEMT is proud that we are -again, and as one of the few European vendors- included in the 2015 Marketing technology Landscape, showing 1876 Marketing Technology companies. Each year, the great Scott Brinker undertakes the massive achievement of putting this great infographic together through a ton of research and comparison. We feel it as an acknowledgement that we keep on…

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VEMT Starts Building Another Pan-European Program

VEMT starts building another Pan-European Program

Today, VEMT started building another Pan-European CRM and Loyalty program for a retail client. The basis for the program is our Persuasion Planner and CRM platform. The program will roll out to six countries, no less, adding our first presence in Spain; for 1.2 million members. Stay tuned in; we'll announce when it will go live later.

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